Hotel guest expectations have undoubtedly risen in the last few years. The main culprit is increasing social media use and customers’ desire to share their experiences with their followers, whether good or bad. Today, the average traveler is conditioned to expect a spectacular experience in temporary living arrangements that inspire them while also feeling like…
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A recent study performed by PwC ranked room quality as the most important factor in driving hotel loyalty and patronage. Both business and leisure travelers ranked the conditions of accommodations as more important than location, price and customer service. These findings are backed up by another interesting research paper from Cornell’s School of Hotel Administration,…
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